Our Team

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Leadership Team


Co-founder & CEO

Erez has over 20 years executive and business development experience in high technology companies in Israel and worldwide.


Co-founder & CTO

Nahshon is a liquid and gas flow expert. He is also a serial inventor with related patents in agriculture and industry. Nahshon is a globally-recognized expert in the design and implementation of drip irrigation systems.



Shahar has nearly 20 years of experience developing companies, new technologies, algorithms and products for security and remote video. He received a number of international patents and was the founder of OzVision (1994) and FST Biometrics (2006).



Udi brings more than 25 years of global operations, sales and marketing expertise with Fortune 500 companies and Silicon Valley start-ups including Solaria and 3Com.


EVP Worldwide Sales
Francois has more than 25-years of senior sales experience in IT compute, storage and networking with companies including Activeeon, Nokia, Atrica and 3Com, deploying 50,000+ pieces of equipment for customers to enable high performance computing, workload automation, artificial intelligence, machine learning and Internet of Things cloud applications.

Chuck Dooley

Executive Vice President Sales

Chuck has35-year record of achieving excellence in executive management, sales and business development in the global financial services, data center and advanced technology industries. He has held senior roles at companies including Network Systems, Intel, Cisco and Xensource.

Nandita Geerdink

Head of Marcom

Nandita brings more than more than 20 years of experience directing B2B high tech marketing and communications programs, with domain expertise in clean tech, sustainability, energy and green building. She has led communications campaigns on behalf of companies including ARM, IBM, NXP Semiconductors, PayPal and Palo Alto Research Center.

Advisory Board

Yuval Bachar

An experienced engineer, Yuval brings a demonstrated history of leadership, innovation and business development across the data center, Internet, and Edge industries. At Microsoft he focuses on data center hardware self-healing leveraging Machine Learning and Artificial Intelligence. Prior to that he was the Chief Architect & technologist for Linkedin data center group, leader & architect for Facebook data center networking hardware and held significant roles in Cisco data center technologies. Yuval is the innovator of the Open19 project and was the founder & president of the Open19 Foundation.

Bruce Baxter

Cupertino Electric, Inc.
Senior Vice President of Operations
As senior VP of operations for engineering and construction company Cupertino Electric, Inc. (CEI), Bruce Baxter is the company’s highest-ranking safety official responsible for field operations and CEI’s modular data center business. He has spent nearly 40 years driving innovation, efficiency, and operational excellence on projects for customers who can’t afford to fail.

Avinoam Nowogrodski

Investment & Business Operations
An accomplished entrepreneur with commercial vision and extensive experience introducing disruptive products to market, Avionam co-founded SmarTeam (sold to Dassault Systems)and Clarizen a leader in cloud project management where he served as CEO for over 10 years. Avinoam brings with him a strong network in the tech industry and expertise in advising companies on how to scale their business.

Avinoam Rubinstein

CEO & Founder
Avinoam is a serial entrepreneur with over 30 years of executive experience, bringing expertise in building start-ups from the idea phase to large scale. He is the founder and CEO of my6sense, a Software as a Service vendor, and early developer of Artificial Intelligent technology for media companies in the content based advertising (Native Advertising) space. Avionam was also the founder and CEO of Atrica (acquired by Nokia-Siemens), EIR at Benchmark VC, served in senior positions at 3COM, and was co -founder and VP R&D at NiceCom.

Hugo Silbermann

Hugo has more than 20 years of experience in executive manag­ement positions in the Israeli high tech industry, and holds several patents in the telecommunications area. In addition to telec­om, Hugo brings expe­rtise in storage tec­hnologies/systems and the data center in­dustry. He is currently developing a new venture in neurotec­h.​ Prior to that he has worked as VP R&D at RAD Data Communicat­ions and as COO at XtremIO (a Dell / EMC compan­y).